I don’t mean to brag, but I think I can confidently say that I have perfected the role of a perpetual “Before” picture when it comes to day-to-day beauty.
While I will occasionally splurge and risk life, limb and sanity to get my eyebrows waxed, more often than not my attempts at beauty wind up with me at work with a forgotten Velcro roller in my hair, resentment over having to wear a real “big girl” bra (for social convention, not out of necessity) and chicken tracks under my eyes from sneezing while applying mascara.
I just have no interest, and we’re past the point of no return.
But I do wear a little foundation—handy to cover up bruises, hypothetically speaking—and a coat of mascara, which is what brings me to my point today. I had to buy new mascara.
What. The. Hell. People.
I had a $2 coupon for Cover Girl, so I went to the store to find out how to be Easy, Breezy and Beautiful — which sounds a bit slutty, yet intriguing — and was bombarded with approximately 405 different options.
I could be a Lash Fanatic or engage in Lashperfection, Lashwrap, Lashblast Fusion, LashExact, Luxe, Mousse and an All-In-One professional option that I assume will also staple and collate any inner-office memos in a passive aggressive way.
I needed a coupon for liquor at that point — not something that promised Eye Brightening with an Elasta-Nylon formula.
So even though I didn’t have a coupon for Maybelline, I shifted my minimally mascara-ed gaze over to that section in a quest to answer the eternal question: “Maybe she’s born with it? Maybe it’s Maybelline?”
More like, “Maybe it’s a crap shoot?”
Here I was presented with 4,367 different options that specialized in curl, definition, length, long wearing, volume, washable, waterproof, Volum’Express, XXL curl, Lash Stiletto and Lash Discovery with promises that with a swipe of a (curved, flexible, stiff or extended) wand, I could have dramatically curled, extended, mega plush up to 85 or 300 percent visibly longer lashes amped up 3, 5, 7, 9, or 11 times the normal volume.
All without clumps.
THIS IS WHY OTHER COUNTRIES HATE US, PEOPLE!
My head of limp and lifeless hair was spinning.
While L’Oreal promised to “millionize” my lashes, that sounded like entirely too many. As it is, my meager eyelashes often end up in my eyes—way to do your job of keeping crap out of my eyes, eyelashes!—and having a million around would just complicate things. So even though the packaging was screaming, “Because you’re worth it!” I really didn’t think it was worth jabbing my fingers in my eyes to retrieve a million voluptuous lashes — or $9.
But that’s not all!
It also turns out that when mascara just isn’t enough—I know, how could it not be with all of these options?—one can also invest in eyelash extensions and prescription eyelash enhancers. In other words, Rogaine and Viagra for eyelashes.
I can only imagine the product development team at these companies had a three martini lunch when this particular idea was tossed out there on the table.
Let’s just file it under “things that don’t need to be things.”
Anyway, after weighing my options I defaulted to the same $5 mascara I’ve been buying for years—the basic Maybelline in the pink tube—answering the question that yes, those chicken tracks under my eyes are Maybelline.
Because, after all, I’m worth it.
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